Meet Berlage, a location with a history
As the name already reveals, this building was designed by the renowned Dutch architect Berlage. At the end of the 19th century, H.P. Berlage was given the honor of designing the city’s 3rd stock exchange building. At the time, Amsterdam, a city with a rich trade history, was ready for a new stock exchange building to match its growing economy and visions for the future. In 1903, the Beurs van Berlage opened and the activity started – mainly dealing in securities trade, goods trade and grain/cereal trade.
It’s particularly interesting that Berlage made the design from a socialist perspective. He tackled the project from the idea of “unity in the multitude” He involved several artists in order to make it a ‘Gesamtkunstwerk’ where he made sure that, despite the many decorative elements, it appeared as one cohesive unit (partly by a geometric design system). He used the building’s brick walls to portray the idea of the insignificant individual and the power of the masses. The most beautiful part? Berlage was convinced a revolution of society was coming, where capitalism and the stock exchange would come to an end. The building could then become – in the midst of a classless society – a People’s Palace for people from all walks of life, where art, culture, economy and society could come together. And sure enough, that’s exactly how it’s used today! Berlage is happy, we’re happy.
Meet Berlage, a location where it’s about meeting and sharing knowledge
Meet Berlage is a place where people come together from different angles. But all with an equal urge to do business. Thus our rule: 'hosting entrepreneurial minds'! And you immediately notice when you enter that there is a pleasant, enthusiastic atmosphere of activity. Self-employed people who are passionate about their own business and building, groups of people die in a common question, inquisitive students, international companies that are walking around for a multi-day conference, and so on. And that mixes. That blends perfectly! People adapt together, discussions and drinking an coffee at the bar. In short, an ideal place to work, meet and share.
And that is fully in line with the philosophy of Seats2meet, our parent organization, whose explanation is that that form of connection is the key to economic success, certainly in the changing, social landscape.